About MIMOS User Experience

MIMOS User eXperience, formerly known as MIMOS Usability group, was established in 2007. Our team consists of certified testers, usability analysts and researchers continually work with product designers, developers and researchers throughout the Development Lifecycle (SDLC). In addition to performing formative and summative testing, we continually perform research in innovative test methodologies and share usability best practices. We aim to become a leader in user experience research and testing.

MIMOS UX / Usability Lab (as part of MIMOS Software Testing Lab) was accredited under the National Laboratory Accreditation Scheme (Skim Akreditasi Makmal Malaysia (SAMM)) and met the requirements of MS ISO/IEC 17025:2005 'General requirements for competence of testing and calibration laboratories'. This Malaysian Standards is identical with ISO/IEC 17025:2005 published by the International Organization for Standardization (ISO).

News & Events

uitm2018

Academy of Language Studies at UiTM

MIMOS UX Lab team visits Deputy Dean of UiTM, Academy of Language Studies. The academy provides translation, proofreading and editorial services for 10 languages.
23 January 2018

NVIVO Qualitative Analysis Workshop at MMU

MTSSB usability analyst attended NVIVO Social Media Analytics workshop conducted by Dr Magiswary Dorasamy, from Department of IT Management, Multimedia University
22 February 2017

Int Journal of HCI 2016

MTSSB (Malaysia) research collaboration with Copenhagen Business School (Denmark) published in Int. Journal of Human Computer Interaction “A Textual Feedback Tool for Empowering Participants in Usability and UX Evaluations
5 October 2016

Sunway University Visit 2016

MIMOS UX Lab hosted 15 external visitors from Sunway University Visit. User Experience Lab tour and workshop was organized for the students where the students gain exposure on industrial testing tools and methods.
30 May 2016

MMU Visit 2016

MIMOS UX Lab hosted 24 external visitors from MMU Faculty of Management. User Experience Lab & Reliability Lab tour was organized for the students where the students gain exposure on industrial testing tools and methods.
13 April 2016

PIS Visit 2016

MIMOS UX Lab hosted 38 external visitors from Politeknik Ibrahim Sultan. Presentation, User Experience Lab & Reliability Lab tour was organized for the students where the students gain exposure on industrial testing tools and methods.
12 April 2016

UKM Visit 2015

MIMOS UX Lab hosted 22 external visitors from Universiti Kebangsaan Malaysia. Presentation & User Experience Lab tour was organized for the students where the students gain exposure on industrial user experience testing tools and methods.
27 November 2015

IUKL Visit 2015

MIMOS UX Lab hosted 50 external visitors from Infrastructure University Kuala Lumpur. Presentation & User Experience Lab tour was organized for the students where the students gain exposure on industrial user experience testing tools and methods.
20 August 2015

UTP Visit 2015

MIMOS UX Lab hosted 34 external visitors from Universiti Teknologi Petronas. Presentation & User Experience Lab tour was organized for the students where the students gain exposure on industrial user experience testing tools and methods.
31 July 2015

PU Visit 2015

MIMOS UX Lab hosted 9 external visitors from Parahyangan University. User Experience Lab tour was organized for the students where the students gain exposure on industrial user experience testing tools and methods.
24 July 2015

UiTM Visit 2015

MIMOS UX Lab hosted 80 external visitors from Universiti Teknologi Mara. A workshop & User Experience Lab tour was organized for the students where the students gain exposure on industrial user experience testing tools and methods.
5 June 2015

UM Visit 2015

MIMOS UX Lab hosted 18 external visitors from University of Malaya. A User Experience Lab tour was organized for the students where the students gain exposure on industrial user experience testing tools and methods.
26 May 2015

Mi-UXLab Video

Mi-UXLab Video has been updated with Malay, English, and Mandarin subtitles on YouTube to improve readability for global audience. Video has received 542 views across 34 countries (Top 5 Views: Malaysia, Denmark, US, Australia, Indonesia)
25 May 2015

CHI 2015

Mi-UXLab team attends CHI'15 at Seoul Korea.
20 April 2015

Asian CHI Symposium 2015

Masitah Ghazali presented (HCI Practice at MIMOS Berhad: A Symbiotic Collaboration between Academia and Industry) and participated at the Crossing HCI for Development in Asia Pacific symposium.
19 April 2015

CHI 2015

Ashok Sivaji presented (Concurrent Think Aloud in Usability Testing for Malaysian Users) and participated at the Leveraging and Integrating Eastern and Western Insights for Human Engagement Studies in HCI.
19 April 2015

Mi-UXLab on Facebook

We are now on Facebook. Please join our Facebook page at Mi-UXLab. Our exciting post has reached over 1000 fans.
17 March 2015

HCI International 2015

Paper entitled "Usability Heuristics for Evaluation of Gestural Interaction" was accepted to be published in the Conference Proceedings and for presentation at HCI International 2015.
8 January 2015

APICTA E-Learning 2014

Mi-UXLab was shortlisted in the APICTA 2014, in the search of the Best of e-Learning. The final presentation was held at PIKOM Damansara.
24 October 2014

i-USEr 2014

MIMOS UX Team has conducted a workshop call "User Experience Research and Testing using Mi-UXLab" and presented 4 paper in i-USEr 2014. The conference was held at Universiti Teknologi MARA (UiTM) Malaysia.
3 September 2014

ICCOIN 2014

Soo Shi Tzuaan presented a research paper entitled "Measuring Malaysian M-Commerce User Behavior" at the ICCOIN 2014 (3-5 June 2014) at the Kuala Lumpur Convention Centre, Malaysia.
3 June 2014

KPTM Visit 2014

MIMOS PQRE UX Lab and Reliability hosted a visit by students from KPTM, Perak.
8 May 2014

UX Indonesia & Malaysia 2014

Ashok Sivaji been invited as a speaker for UX Indonesia and Malaysia 2014 that held at Jakarta on April 26, 2014. The topic is "UX for E-commerce and Shopping Experience".
26 April 2014

UTP Visit 2014

PQRE Usability Lab hosted a visit by 47 undergraduates from Uni. Teknologi PETRONAS (UTP). The visit comprised of knowledge sharing session in the topic of user experience, usability quality model, and eye tracking.
10 February 2014

UUM Visit 2014

PQRE Usability Lab hosted a visit by researchers from the School of Multimedia Technology and Communication of Uni. Utara Malaysia (UUM), led by the Head of Department of Multimedia Dr. Siti Mahfuzah Sarif. The visit comprised of knowledge sharing session in the topic of user experience, usability quality model, and eye tracking.
2 February 2014

MS ISO/IEC 17025:2005

MIMOS Product Quality and Reliability Engineering (PQRE) Lab being recognised as the First Malaysian Lab awarded with MS ISO/IEC 17025:2005 accreditation certificate for software testing. MIMOS Software Testing Laboratory comprise of usability / UX Lab.
30 January 2014

Usability Research Work

MIMOS Usability Research Work on "Benefits of Complementing Eye-Tracking Analysis with Think-Aloud Protocol in a Multilingual Country with High Power Distance", was published as a book chapter in 'Current Trends in Eye Tracking' publication by Springer International Publishing in January 2014.
6 January 2014

APICTA 2013 (MALAYSIA)

MIMOS UX Lab invention has been shortlisted as finalist for Best of R&D Category at the Malaysia's APICTA 2013. This is a proud moment for Human Centred Technology research as 2 HCI (Human Computer Interaction) solutions were shortlisted among other technology centered research.
12 September 2013

ICCS 2013

MIMOS UX Team has presented 4 paper in ICCS 2013. The conference was held at Kuching, Sarawak.
27 August 2013

UTP Visit 2013

MIMOS UX Lab hosted 48 external visitors from UTP. Presentation and lab tours were conducted for the visitors.
8 July 2013

UX Malaysia June Meet Up 2013

Ashok Sivaji shared the UX research and testing tool developed by MIMOS UX Lab.
12 June 2013

KPTM Visit 2013

MIMOS UX Lab hosted 36 external visitors from Kolej Poly-Tech MARA. Presentation and UX Lab tours were conducted for the visitors. The visitors also toured Reliability Lab.
9 May 2013

NUS 2013

Dr Shengdong Zhao from National University of Singapore (NUS) has expressed interest in the HCI Automation work and has invited Ashok Sivaji to give a talk to researchers, undergraduates and postgraduates from the Department of Computing at NUS.
26 April 2013

UTP Visit 2013

MIMOS UX Lab hosted 23 external visitors from UTP. Presentation and lab tours were conducted for the visitors.
5 April 2013

IIUM 2012

MIMOS UX Lab team made a visit to IIUM and gave a talk to 20 participants who gained exposure on usability research activities and usability management tool.
14 September 2012

IIUM Visit 2012

MIMOS UX Lab hosted 69 external visitors from IIUM. Presentation and lab tours were conducted for the visitors.
2 August 2012

UTAR Visit 2012

MIMOS UX Lab hosted 45 external visitors from UTAR. A User Experience Lab tour was organized for the students where the students gain exposure on industrial user experience testing tools and methods.
27 July 2012

UNITEN Visit 2012

MIMOS UX Lab hosted 23 external visitors from UNITEN. Presentation and lab tours were conducted for the visitors.
19 July 2012

SEANES 2012

MIMOS UX Team has presented 3 paper in SEANES 2012. The conference was held at Langkawi, Kedah.
9 July 2012

MESCORP-MMU 2012

MIMOS UX Team has successfully participated in the MESCORP 2011/12 conference and exhibition: "Stepping Into Virtual Environment: Bridging the Gap Through Human Computer Interaction" at Multimedia University, Cyberjaya.
22 June 2012

ICCIS Workshop 2012

PQRE successful held a workshop for the International Conference on Computer & Information Sciences (ICCIS) 2012 titled "Testing Excellence: End to End Automation" at KLCC Convention Centre.
11 June 2012

ETA 2012

Ashok from MIMOS UX Lab presented a paper in Eye Track Australia (ETA2012) . The paper title is "Benefits of complementing Eye Tracking analysis with Think Aloud protocol in a multilingual country with high power distance ( Hofstede's model) for website user experience testing". The conference was held at Noosaville,Queensland, Australia.
31 May 2012

MMU Visit 2012

MIMOS UX Lab hosted 7 external visitors from Multimedia University. Presentation, workshop and lab tours were conducted for the visitors.
17 May 2012

UTP Workshop 2012

MIMOS UX Lab hosted 30 external visitors from University Teknologi Petronas and Panasonic R&D Centre Malaysia Sdn Bhd. Presentation and lab tours were conducted for the visitors.
19 April 2012

HFEM Seminar 2012

Human Factors and Ergonomics Society Malaysia (HFEM) seminar was conducted at MIMOS Berhad. The seminar title was "Applications to Design, Training, Workload Measurement and Decision Making". The speaker was Prof. Christopher D. Wicken.
4 February 2012

MMU-MESCORP Visit

Visitors interviewed Director of Product Quality and Reliability Engineering (PQRE) Mohamed Redzuan Abdullah.
14 December 2011

Ergosym 2011

Asia Pacific Symposium on "Advancement in Ergonomics and Safety" was held at University Malaysia Perlis (UNIMAP). Our team won an award for Best Paper.
5 December 2011

UX Consultancy Company From UK And Singapore

UK-based customer experience consultancies company used MIMOS UX Lab to test their website.
11 September 2011

CICSYN 2011

Soo Shi Tzuaan from MIMOS UX Lab presented a paper in CICSYN 2011. The paper title is "Enhancing the Effectiveness of Usability Evaluation by Automated Heuristic Evaluation System". The conference was held at Bali, Indonesia.
26 July 2011

HFEM Seminar 2011

Human Factors and Ergonomics Society Malaysia (HFEM) seminar was conducted at Mimos Berhad. The seminar title was "Seven Common Myths against Ergonomics". The speaker was Professor Martin G. Helander.
23 July 2011

UTAR Visit 2011

Twelve persons visited MIMOS UX Lab. Soo Shi Tzuaan presented on "Heuristic Evaluation Methodology and Automation" while UTAR Lecturer presented on "Pilot study of usability in practice among management and practitioners in Malaysia".
6 July 2011

Performance Unleashed Conference

A conference dedicated to the knowledge sharing on architecting, administering, developing, and testing scalable, fast, efficient, and reliable infrastructures and applications. The conference was held at Hotel Sheraton Imperial, Kuala Lumpur.
29 June 2011

ICBEIA 2011

The 2011 International Conference on Business, Engineering and Industrial Applications (ICBEIA) was held in Kuala Lumpur, Malaysia. The conference had international delegates shared their latest research findings.
5 June 2011

UTP Visit 2011

As part of the Adjunct Lecturer Program for Human-Computer Interface (HCI) to provide hands-on experience and industrial exposure to its students, Dr. Wan Fatimah and Ashok Sivaji from MIMOS Berhad organized an educational visit to MIMOS UX Lab. Presentation and lab tour for 40 students and 3 lecturers have been conducted.
15 April 2011

World Usability Day 2010

MIMOS Berhad successfully organized a Usability Symposium on November 11, 2010 in conjunction with the World Usability Day 2010. Usability Professionals Association (UPA) named MIMOS Berhad as one of the five companies to work with in its Partner Program, together with other companies from the USA, Japan and United Kingdom.
11 November 2010

Raising the bar on usability in Malaysia

"Usability testing measures the ease of use of a specific product. The emphasis is now on trying to get clients involved in usability reviews during the design phase, when problems can be identified before anything is developed. At the end of the day, what users want is convenience and results," said PQRE Director Mohamed Redzuan Abdullah said.
19 August 2010

ITSIM 2010

International Symposium on Information Technology (ITSIM 2010) in Kuala Lumpur Convention Centre (KLCC) was a success with full participation.
17 June 2010

Global Usability Knowledge Management(GUKM)

Ian Douglas visited MIMOS UX Lab on May 2010. He had listed this lab in the Global Usability Knowledge Management (GUKM) in University of Florida as part of its featured Lab.
23 May 2010

MIMOS-UiTM Usability Workshop

About thirty persons including students and lecturer went to MIMOS for a Usability Workshop.
2 March 2010

World Usability Day 2009

World Usability Day 2009 promotes coupling of eco-friendliness with user-friendliness. There were several new product released to exemplify this combination. A prominent ergonomist used World Usability Day 2009 to remind designers to preserve the usability-ergonomics coupling.
12 November 2009

Usability Service to Aeflex uDock

Usability testing were conducted on portable storage application uDOCK developed by Aeflex Technologies (M) Sdn. Bhd.
14 December 2009

Usability Service to AXIA PDA Phone

Hardware usability testing was conducted on AXIA A306 PDA Phone. This phone was developed by Fifth Media Sdn. Bhd. Below are some photos taken during the testing.
18 October 2009